Welcome to Oh My Drifter!

November 9, 2015

welcome to oh my drifter

Welcome to Oh My Drifter! If you’re looking for Drifter & the Gypsy, you’re in the right place. Oh My Drifter is the new Drifter & the Gypsy. Yesterday marked my 7-year blogging anniversary, so it felt like the right time for a relaunch.

Why the name change? I explained many of the reasons here. Another reason I changed my blog name was because of my mom and my new business venture, Drifter Organics. Drifter Organics plays off of the word “drifter”, but leaves “gypsy” on its own, not really fitting anywhere. Embarking on Drifter Organics offered the opportunity for me to change my blog name, so I went with it.

What’s changing? Besides the name and the site, not much at all! I changed all of my social media handles, so you can follow me on Twitter, Instagram, Facebook, Pinterest and Snapchat all under the same name: ohmydrifter.

The content on the blog will remain the same. I will be posting outfits, the build columnhair tutorials, recipes, inspiration and my work. In conjunction with the launch of Drifter Organics in May of next year, I will be adding a beauty column to the blog where I share natural beauty tips, tricks, tutorials and other skincare DIYs. I will keep a Monday-Wednesday-Friday blog post rotation.

Before you explore the new site, let me give you a lowdown on what’s new. I worked with Brandi Bernoskie of Alchemy + Aim to create something really special. We started with the Atlantic template designed by Jane Riley of Jane Reaction on Maiden Sites and customized it ad nauseam—but a good ad nauseam because I’m so happy with the final product.

I switched from a three-column layout to two columns to cut down on the sidebar clutter. There are now gallery pages for each item under the “Current Features” and “Current Categories” sections of the sidebar to make it easier for you to navigate through past posts. There’s a “Take me to the top” button that zips you right up to the top of the page when you’re all the way at the bottom. But before you go back to the top, check out the “Popular Post” section down at the bottom of the blog. I have a brand new built-in portfolio and you can read all about my contributors on the About page. I created a directory of all my favorite places on the web, organized by genre. Finally, I refreshed my FAQ page to be more comprehensive and answer more of your questions. Oh there’s one more thing: don’t forget to sign up for the mailing list in the sidebar for regular Oh My Drifter updates delivered straight to your inbox!

I’m so happy with how it all came together—I think it looks pretty swanky if I do say so myself. The new site is for you just as much as it is for me! Take a look around and have fun exploring the new features. Please let us know if you see any hiccups, glitches or any other kinks we’ve overlooked. Also be sure to bookmark this new site and update any links you have from drifterandthegypsy.com to ohmydrifter.com. I feel like Oh My Drifter and the new site design are much more indicative of my personality: clean and fresh but with pops of color and a whole lot of quirk. I hope you love the new site as much as I do.
– xo, Micaela

PS. See the process of my rebrand here.

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