Fruit Salad Bio

BEHIND THE BLOG

Hi! I’m Micaela, a lifestyle entrepreneur focusing on ethical fashion, sustainable living, and wellness in Oakland, California. I started this Internet thing in 2008 (aka I’m ancient in blog years). I love color, online shopping, crunchy apples, banana motifs, summertime, and a good meme. I’m a recovering perfectionist with truckloads of gut issues who loves fashion, but doesn’t take it seriously. I’m an extroverted introvert, an optimistic cynic, and a sentimental fool with a sucker for nostalgia.

I also run Drifter Organics, a line of certified organic, certified cruelty-free, vegan, and non-GMO skincare.

ABOUT THE BLOG

In November 2008, I started a blog called Drifter & the Gypsy. I was 14 years old. I had just moved to California from Connecticut and started my freshman year of high school. I was overwhelmed, needing an outlet for self-expression. Drifter & the Gypsy enabled me to cope with the anxieties of change. Through this medium of communication, I was able to connect with others in similar situations and thereby harness our talents to accomplish something positive, while promoting a healthful lifestyle.

In October of 2015 I renamed my blog to Oh My Drifter. You can read the reasons behind that decision here. In December of 2018, I renamed my blog to Fruit Salad. You can read the backstory of that here. In August of 2019, I rebranded. Again. For the 5th time. I ultimately landed on just using my name and this brand now finally feels 100% me. Cool beans.

Through a thriving blog, Instagram platform, and YouTube channel, I strive to help hundreds of thousands of millennial women get in touch with their life, style, emotions, and relationships by producing daily content within the genres of fashion, beauty, health, wellness, and lifestyle.

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