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Smile Balm Spot Ad

A spot ad I wrote, directed, and edited for our Drifter Organics Smile Balm Lip Balm. My goal was to show how Smile Balm is integrated into the daily lives of girls of various ages, ethnicities, and locations and create a spot ad that felt upbeat, animated. I also wanted to speak to the Drifter ethos of integrating holistic health with modern living—without sacrificing style or fun.

What I Did:

  • Creative Direction
  • Copywriting
  • Art Direction
  • Styling
  • Videography
  • Editing